Visual Designer & Team Lead
Crafting enduring brand identities and high-performance digital experiences. With a leadership background at Revolut, Meta, Foundever and Accenture, I build multilingual design systems that meet your business needs.
A custom visual experience built for Haneen's community. This project features a bespoke logo identity, developed from a hand-drawn sketch Haneen created herself and wanted incorporated into the final mark, bridging the gap between personal artistry and a professional digital presence.
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To celebrate the launch of Montseira’s physical store, I designed a brand identity and a bilingual (EN/PT) promotional flyer. My goal was to drive local foot traffic through a cohesive visual style and clear, accessible print materials.
Designed the promo carousel for Haneen's "Wild & Holy" writing workshop — a session exploring grief, joy, and paradox through poetry and guided writing. The brief called for a soft, editorial tone that matched the emotional register of the workshop itself, using a botanical motif and gentle type hierarchy to carry a long-form description across multiple slides without losing the reader.
Carousel design work created as a volunteer designer for a Palestinian awareness collective, producing educational content on the cause — including boycott guidance and campaign explainers — for a community audience.
Designed the logo and social media identity for Portugal’s primary Portuguese-language platform dedicated to Palestinian news, history, and culture. Contributed carousel designs and graphics, and community outreach assets to an active audience across Instagram.
Created high-impact bilingual visual resources for public distribution as part of organized awareness campaigns, including physical flyers distributed on the International Day of Solidarity with my people. Work spanned historical data sheets, consumer boycott matrices, and humanitarian field summaries.
My work extends far beyond the screen. As an activist and an organizer for protests across Portugal, I created the visual language for our movement. Designing for direct action wasn't just professional—it was personal, born from the urgent need to honor my people in the face of attempted erasure.
Every brand starts with a logo, and every logo starts with a conversation. I’ve worked with clients ranging from small independent shops to personal platforms, helping them translate who they are into a mark that speaks before a single word is read. The brief is always the same: it needs to reflect the business concept, capture the direction it’s heading, and above all, it needs to feel like the client.
I work closely with the people behind each project, through iterations and revisions, until they can look at the final result and say: yes, that’s exactly what I had in mind. That’s the only outcome I’m interested in.
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Led a team of social media professionals in a high-growth fintech environment, driving critical thinking, analytical capability, and technical skills. Monitored performance metrics, collaborated cross-functionally to establish escalation channels, and implemented new tools to streamline workflows and maintain compliance.
Led a high-performing team through a successful operational transition. Provided expert mentorship and career development, monitored SLAs proactively, and influenced team strategy through data analysis and process improvements — resulting in improved client satisfaction and reduced resolution times.
Managed and directed a team of ten Customer Service Advisors across 20+ partners in the Middle East and Africa. Developed staffing plans, drove quality and productivity goals, and implemented coaching procedures aligned with company service and revenue targets.
Delivered digital marketing solutions to SMBs, trained business owners in Facebook, Instagram, and WhatsApp strategies, and created execution plans based on Facebook Analytics — achieving a 98 % overall quality score and consistently hitting sales targets.
Provided expert support to Meta advertisers across Facebook and Instagram. Troubleshot technical issues, guided campaign optimization and billing, and educated clients on platform updates and consistently exceeding quality and efficiency KPIs.
Completed training in personal development, emotional intelligence, and goal-setting.